It’s important for businesses to meet their customers where they are. And where is Gen Z? Learning the latest dances and watching makeup tutorials with surprise activist content on TikTok. It’s no longer enough to have a Facebook page and an occasional story on Instagram; social media trends are ever-evolving, and companies need to evolve with them or be left behind. This infographic from ZenBusiness is a step-by-step guide to leveraging TikTok for your small business, to make sure that you’re reaching all potential customers and achieving maximum engagement.