Back in August, when asked, about one-third of consumers who typically do back-to-school shopping said that they were holding off until their districts finalized the back to school plan. Now, halfway through fall and a surge in COVID-19 cases, most students in the U.S. are still attending school virtually. Certain retailers, like those that sell computers or other online learning equipment, saw a sales increase over previous years as school districts finalized plans for virtual classes. Other retailers, like those that sell apparel or shoes, saw no such spike.
The Cost of Losing Back-to-School Sales
Has COVID Permanently Changed Our Shopping Habits?
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Written by Becky Anderson, Retail Customer Success Manager